Beyonce Brings The Heat New Fragrance

Muy caliente....Hot that's what Beyonce new fragrance is aiming to  be and light a much-needed fire under the beleaguered fragrance business this February with her first scent, Beyoncé Heat. Industry sources estimate it could do $100 million at retail globally in its first year on counter. At least half of that figure is expected to come from U.S. sales.

And the entertainer — who is up for 10 Grammys on Jan. 31 — is more than up for the challenge. She can’t wait to get her scent into the hands of her fans.

“I’m so happy with it,” she said during an exclusive interview with WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments.

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99 Problems and Abercrombie Is One Beyonce Get Sued

99 problems and Abercrombie is one.... the chain, which has sold a men's fragrance called Fierce since 2002, wants a court to order Knowles to abandon the plan. Abercrombie has held a trademark for the word "fierce" since 2003, according to the lawsuit it filed Tuesday.

The streets were listening and when Beyonce announced a new fragrance plan named after her alter-ego Sasha Fierce that set the executives singing "Since you like then you better put a trademark on it"

Knowles violates the teen clothing retailer's trademark. In a quick response Beyonce people issued a statement

Statement released late Wednesday, Coty said that neither the terms Fierce or Sasha Fierce will be used in Knowles' fragrance.

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