Comcast officially announced yesterday that they will be working with Sean “Diddy” Combs and Earvin “Magic” Johnson to launch their own branded cable channels!The move comes as part of a congressional mandate given to Comcast to support TV networks owned by minorities. The independently owned channels will be broadly distributed to Comcast Cable systems between July 2012 and July 2014.
Johnson’s Aspire, a partnership with GMC TV that is set to launch this summer, will deliver “enlightening, entertaining and positive programming to African-Americans families,” according to Comcast.
Diddy’s new network will be called “Revolt,” and will reportedly target young people. The channel is set to launch in 2013.
Watch Diddy talk about his new cable TV channel below:
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