Muy caliente....Hot that's what Beyonce new fragrance is aiming to be and light a much-needed fire under the beleaguered fragrance business this February with her first scent, Beyoncé Heat. Industry sources estimate it could do $100 million at retail globally in its first year on counter. At least half of that figure is expected to come from U.S. sales.
And the entertainer — who is up for 10 Grammys on Jan. 31 — is more than up for the challenge. She can’t wait to get her scent into the hands of her fans.
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