The Financial Times broke the news of the reported deal which, at $3.2 billion, will be Apple’s largest ever. Apple and Beats declined to comment on the report. Why splurge on Beats, which can cost more than $300? Part of the reason: the cool factor. Despite the hefty price tag, the headphones, a streetwise fashion statement with a signature “B” on the ear, are as popular with teens as they are with celebrities.
Not to mention the “Dre” in “Beats by Dre” is Andre Young, better known as Dr. Dre. The Washington Post’s Soraya McDonald has a refresher:
He helped popularize West Coast gangsta rap, especially a sub-genre called G-funk, and was one of the founding members of NWA (Niggaz With Attitude). His 1992 debut solo record, “The Chronic,” is a classic within the hip-hop pantheon. He’s also credited with launching the careers of Eminem and 50 Cent when he signed them to his record label, Aftermath Entertainment. His is the sort of cool that doesn’t fade in the wash.
So if you don't know now you know....The deal could also be Apple’s entrée into the streaming business, where it has recently experimented with limited success. Read More Click Now