OSCAR WINNER LUPITA NYONG’O LANDS LUCRATIVE LANCÔME DEAL

It girl! Oscar winning actress Lupita Nyong’o is set to become the new face of Lancôme, according to Women’s Wear Daily.

The 31-year old Kenyan (by way of Mexico) beauty broke the news just moments ago, saying “I am truly honored to join Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”

 Since bursting on the scene just over a year ago, Lupita has wowed the fashion community, slaying one red carpet event after another.

According to Lorraine Weisman, WWD’s fashion and beauty editor, it was only a matter of time before cosmetics companies came calling.

Lupita’s ability to move beauty products was proven on Oscar night when she flashed a tube of Clarins HydraQuench Moisture Replenishing Lip Balm, which quickly sold out nationwide.

Lupita’s appearance in Miu Miu’s Spring 2014 campaign has also paid off handsomely; with the fashion house calling the actress’ fashion spread a “rousing success.”

Look for Lancôme commercials and print ads featuring Lupita to begin appearing in September.