As part of her partnership with the clothing retailer, the pop icon will appear in television and print ads introducing “Beyoncé as Mrs. Carter in H&M,” promoting the idea that women can be strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.
As she gets ready to launch her world tour yesterday in Belgrade, Serbia, Beyoncé is burning up in H&M’s summer collection. Blue Ivy’s hot mama shows off her banging body while modeling colorful bikinis and beachwear.
She poses on the beach and by the pool in the skin-baring campaign, which was shot by Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas. The upcoming commercial was directed by Jonas Åkerlund and features a new Beyoncé song, “Standing on the Sun.”
Clothing will be available beginning May in H&M stores worldwide and online. Check out more photos from the sizzling shoot below.
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