Celebs are jumping on a serious cause that needs the world attention. Celebrities and social media connectors including Lady Gaga, Justin Bieber and David Beckham will tap into their massive Facebook and Twitter networks Tuesday to raise money for the famine in East Africa.
Jennifer Lopez, Coldplay and soccer player Cristiano Ronaldo are also among the more than 50 stars promoting Save the Children's East Africa Appeal by posting a link on their social media profiles to a short film of haunting images of children suffering in the famine-plagued region.
The moving footage is set to the 1973 Bob Marley & The Wailers song "High Tide or Low Tide," which viewers can download to support relief efforts. The non-profit hopes to reach a combined audience of 600 million with the online campaign.
"Not one child should be denied food nor water. Not one child should suffer. Along with Save the Children, we must stand up together as friends to put a stop to this, to feed our children and to save their lives," Rita Marley, the reggae legend's widow said in a statement.
Lady Gaga has amassed over 12 million fans on Twitter, Bieber boasts 11.7 million Twitter followers while Beckham has 13.1 million Facebook fans.
Save The Children Of East Africa Appeal Video
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