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Wednesday, October 23, 2013

"IT GIRL" KERRY WASHINGTON NAMED FACE OF NEUTROGENA


Kerry Washington is having a banner year – and to add to the distinguished success she has earned, the Hollywood star has now been named the new face of Neutrogena.

According to WWD, Kerry will not only front campaigns for the company, she has also been named Brand Ambassador and Creative Consultant.
As a consultant, Kerry’s duties will go far beyond just appearing in the company’s ads. According to general manager Michelle Frye, Kerry will oversee the creation and marketing of new products specifically aimed at “young women with their pulse on what is now.”

As Brand Ambassador, Kerry duties will bring her in direct contact with fans at promotional and philanthropic events. Past ambassadors include Kristen Bell, Hayden Panettiere and Gabrielle Union.
According to Kerry she is a longtime Neutrogena user, and cites the Healthy Volume Mascara and Makeup Remover Pads as her favorite products.
“For me, there has to be a connection between health and beauty. Those things can’t be in a vacuum and I think Neutrogena really champions healthy skin and beauty with a focus on health. So I gravitated toward their values and commitment to quality,” she said. “The more I met with these smart women, scientists and executives, it became clear that the company really values intelligence and the well-rounded beautiful woman, and I felt that was something I could really get behind.”
Look for Kerry’s ads to start running just in time for the holiday season.

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