JESSICA SIMPSON POST BABY BODY DROPS 40LBS

Just weeks after giving birth to daughter Maxwell,  32 year old Jessica Simpson proudly revealed her post-baby body on The Katie Couric Show saying "I set small goals for myself."

Announcing she'd lost more than 40 lbs. on the Weight Watchers 'Choices' programme Jessica explained "I've lost weight every week, thank God, but I've worked really hard. I have to shoot a new season of Fashion Star.

“On my way to @katiecouric’s show! I’m her very first guest – Wish me luck!! #WeightWatchers,” she Tweeted before the big reveal, also sharing the photo at above.

A new outlook on food has helped.

“The only fish I ever ate was a fish stick,” Simpson says, adding that she also loved chips, guacamole and queso. “Now I’m trying to eat fish.”

She adds, “I definitely don’t pick up the magazines. I definitely don’t Google my name. I try to avoid it completely. But I subconsciously know the talk is going on. Every day it’s a struggle for me. Weight Watchers is not intimidating. It’s not a diet. It’s a lifestyle.”

Simpson, who admits she “put on more baby weight than I was planning,” isn’t ashamed of her former body.

"I have to separate myself from the world's expectations," she said "I have to look inside myself. I want to be a role model."