"Smoke One, Roll One...Snoop Dogg wants to launch rap's answer to "American Idol." The rapper has been pitching a TV series to discover the next hot hip-hop act. We hear that Oxygen, Bravo and NBC aren't biting but that E! and MTV have shown interest. Sources say Snoop is touting that the show could be as popular as Fox's "American Idol," but TV execs are not convinced.
He's also working on wrangling a celebrity panel of hip-hop icons to judge and mentor young acts as they compete. "He wants to bring in an old-school legend, and he wants to get Jay-Z," an insider said. Rapper Wiz Khalifa has shown interest and will likely be involved.
"Snoop has wild ideas about who he can get to judge, but most are probably unlikely, including Jay," a source said. Jay-Z's rep denied he had any involvement. Snoop recently said, "I'm looking for a deal from a network to find America's hottest 'hood artists." His rep didn't get back to us.
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