BEYONCE INC.. "SHAKE YOUR DEREON"..!!

Mrs. Carter aka Beyoncé and Mama - Tina Knowles, are expanding their junior label Deréon by adding a fashion jewelry line titled Deréon Jewelry. Deréon Jewelry will feature edgy, black leather cuffs as well as necklaces, charm bracelets and hoop earrings in metal, glass and enamel. The bling retails from $16 to $68 and the collection is targeting the same department stores that sell Deréon apparel and accessories, such as Macy’s and Dillard’s, as well as contemporary specialty stores.

I love accessories and we’ve always used a lot of accessories, so it was a natural thing for us to do,” said Tina Knowles, creative director. “For the first collection, I wanted to do a lot of things taken from the street

One of the things I love to do is walk on the streets of New York or Brooklyn and see what the kids are doing, and that goes with our mantra - catwalk meets sidewalk.

I saw a lot of filled hoops and charm bracelets, that’s what the kids are wearing these days.”

see official site (House Of Dereon) ************************************************************************* HOUSE OF GLITZ: "Yet Another Check"..!!