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Thursday, June 12, 2008

WHAT WERE YOU THINKING?? ASHANTI CONTROVERSIAL PROMOTION PULLED..!!

Desperate to sell records ??Ashanti’s new blood-splattered e-card promotion has sparked up some controversy: “Visitors to the controversial site are greeted by a fake news headline from the UCN, the Universal Crime Network, which reports that, ‘police are investigating a recent wave of violence in New Jersey. The police commissioner has hinted that there may be a tie between the recent attacks and the music video for Universal/Motown recording artist Ashanti’s single “The Way That I Love You.”‘
The link transported recipients to a fictional news report about “a string of murders inspired by Ashanti’s music.” A phone number includes a message from Ashanti thanking people for buying her album. Fans were encouraged to send threatening Gotchagrams to “lovers who scorned you”. Senders were given a weapon of choice and the type of murder they wanted to commit against the recipient. The Gotchagram marketing campaign was discontinued once the complaints began rolling in.
All that and Ashanti’s album will still do triple cement.
[In a recent interview] Ashanti endorsed the violent imagery in the video. ‘It matches incredibly with the record, It’s very cinematic as opposed to a regular music video. I found out my man is cheating on me, and cut to the story, you find him in a bloody tub. The message is simple, Ashanti told the site: ‘Don’t cheat.’”
Ashanti co-signs shanking the unfaithful?? Hmmm. Never underestimate the desperation for increased record sales. .
This controversy made it all the way to CNN check out Video below:
Ashanti Gotchagram on CNN from Mike on Vimeo. *********************************************************************************** HOUSE OF GLITZ; This is just STUPID!! Might not sell records but will help increase crime

4 comments:

  1. This was very interesting and extremely ellobrate ..don't think it's going to help sell albums.

    ReplyDelete
  2. Now this was just stupid

    ReplyDelete

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